The image above is our finished magazine advert to promote the album. Although the main image is different to the digipak images, we have included small hints that relate to the digipak and the music video.
We used simple colours and fonts, this combination gives it that classy feel which is a connotation of the artist. From research we have found that the digipak and poster images are often releveant and reflect the character of the artist.
The main image is of a screen shot from the music video so it will help to create brand identity. When the consumer view the image and automatically associate the digipak, video, and advert. The main font is also the same as the digipak, another element that helps to create brand identity. Although small elements such as the previous have been used within the digipak, some consumers may still disregard these. Taking this factor into account, a small image of the digipak is shown on the advert. This will allow people to see what the digipak is like and answer any enigma's about what the digipak looks like. This will eleviate any confusion.
Having small touches such as the parental advisory logo, record comapny logo's, dates, and websites all help to make the peice as a whole look a more professional product. This is sometihng we wanted to create as the digipak we felt was to a high standard and wanted to make sure this was to.
This is the final edition of the front cover for our Digipak. When we started to design ideas for the digipak we didn't include this idea but after I edited the image like this we both thought it was a good match to the genre and the artist. The actual effect is called "glowing edges" which I used from Photoshop, and then tweaked the size, dimensions, colours and text in illustrator. We included the parental advisory logo to keep a professional looking package, a real digipak would have one so this is the reason we used it.
This is the inside booklet which as you can see contains the lyrics for the songs. We included pictures as the background which are scenes from the video. This will help to create brand identity and people will associate the two together. This is a popular convention from all genres and helps to give the product a more professional appearance.
The above images show the under disk graphics and the actual disc. We went with a relatively simplistic design as it's something that the consumer doesn't particularly pay a lot of attention to as well as other discs from our genre have been a very plain and simple design.We used a shot from the music video as this will help with brand identity.
The back cover is something I personally spent a lot of time on to make it as professional looking and attractive as possible. The text was particularly hard to get right as the fonts and colours of both the text and back ground were hard to contrast so they were readable. I included all the major logos involved with the artist and included small print copyright and a bar code to make it appear a more realistic product. The image is something which is used in the music industry so it is an appropriate image for the type of product as well as the genre.
This is the second analysis of a magazine advert,, this is Plan B's advert for his album "The Deformation Of Strickland Banks". It is a recent advert and one that in conjunction with other adverts and the songs was very successful.
Again the colour red is used predominantly throughout the add, the red is something that has been used in all the adverts I have analysed. It appears it is becoming a convention to use red in the hip-hop/urban genre. The red catches eye of the consumer, and directly draws them into the ad. Red connotes things such as love, danger, and blood. People tend to steer towards red colours more often which will help this a more successful advert.
The fonts and images are all bold and easy to read. This maximises the information the consumer will read in the limited space they will be reading. Consumers very often just flick through a magazine and skim read, using bold, clear fonts help to get a message through easier.
The advert uses a very minimalist approach, keeping info to a minimum and having everything in line and spaced out nicely are all techniques used to make it easier for the consumer to gain as much info in the shortest amount of time as possible.
The advert shows a small inset image of the actual album, this will help people to recognise it is associated with the album. Without the picture, it could have been more difficult to associate the two together because the main image on the advert has no real relevance to the digipak.
The main picture shows the artist with a microphone. This signifies he is passionate about his work, and is always doing it. The shading over him connotes he is/ or has been in the shadows, meaning that he isn't a perfect person and he is a sort of shady character. This represents his personality very well and lets people leave the advert with a bit of an enigma, making them want to buy it.
The use of star ratings have been used within the advert, this will help with the sales. If people see that it has been given good ratings, this is more likely to conjure up thoughts of buying it to see "What the fuss is about"
This is a post student from DeAston's magazine advert, I have chosen to do this advert as I have analysed the digipak and it is also from a similar genre to our video.
The advert uses the same colour scheme and layout as the digipak, with the only differences being that the advert has both artists on and it has more information. This has been used to create brand identity so that the consumer can recognise the two when they get to see either element.
The student has used a very simple layout, all aspects on the advert are placed strategically and neatly. The artists are placed in the center of the shot which shows they are confident and powerful which is a popular convention in the hip-hop genre. There is symmetrical feel in the advert, this makes it have a professional, classy and neat appearance.
The fonts are bold, and simple. This is so the consumers can quickly and easily. This will make it a more successful advert because if it was to difficult to read, or they have to take time to read it, they are less likely to want to take in the information.
The same reason applies to the amount of information, there is as little as possible. This is so it doesn't over face the the consumer. To much information makes people ignore something. The information shows is informative and concise which will get the most attention at increase sales.
The colours contrast each other very well, this helps to make the important information stand out and grab the consumers attention. This is something often done in the hip-hop genre, the artists want to draw as much attention to them as possible and this advert creates that. The red in particular grabs peoples attention. Red can signify many things, danger, love, fear and people will automatically take note and look at something that is red. This is all part of semiotics and is something that is very detailed in the humans response system.
The small parts such as using a date rather than "coming soon" and having the company logos on show all help to give the piece a more professional look, which is suitable to this artist in particular as he is seen as a slightly higher class hip-hop artist.
This is the magazine advert from Jay Z's album "The Blue Print 3". I analysed the digipak earlier on in the course so it will be familiar territory to what I have done then and I can take both into comparison.
The advert uses the same theme and image as the digipak front cover, its basically a larger image with smoe information on. This is used because people will recognise either one when they see it, this is kown as brand identitiy.
The layout is very centralised, making everything the centre of attention. It has a very minimalist approach in the sense that there isn't anything to divert the viewrs attention from the main information about the album release.
The fonts are bold and easy to read, this means that there are no difficulties and possible chances of the text being misinterpritated for wrong information.
The colours are very bland and are mainly tonal sketches but the red stripes stand out from the rest. People will sublimanally take them into account and associate it with artist. The small records label at the bottom has the fitst section red, this shows a link between the two. Jay Z has his own record label so it seems appropriate in this context to link both his album logo and record label logo.
Using a date instead of "Coming Soon" or "Out Now" gives it a classier feel. This issomethnig that is often done on the more prestigous artists and genres, it helps to give the advert a well put together and classier appearance.
It has only a small amount of information but it is all the essential criteria that will offer the consumer the best information. It isn't to much text to divert the readers attention and potentially not take it in, but there is enough for it to be informative and not be to obtrusive.
Through the research into different magazine adverts it seems there are certain trends and conventions with in them.
The majority of adverts show the artist/s to give the consumers a chance to recognise it. When someone sees the artists they are familiar with they will automatically associate it with the digipak, video and song. This will make it a more successful advert.
Brand identity is another element which is included the majority of the time, this is again so the consumer associates all the elements with the music video.
Release dates or "Coming Soon" are shown so that the consumers know when to buy the product, offering help and making it easier for them to buy.
Retailers are often shown on the adverts, places such as HMV have their logo on it. This is from the artists and companies getting paid by them to be on there. The retailers want to be on the adverts and are willing to pay a lot of money because they are more than likely to get receive money from the sales produced by the adverts.
Ratings are used predominantly throughout the adverts and are usually either star rating out of five or a score rating out of ten. If it's a good rating then this is going to make it a more appealing product to buy and help to sell more.
Brand identity is where a range of media texts are easily associated and recognised with one another whether that be images, fonts, colours or layouts.
These are the two Ed Sheeran parts. Both his album cover on the left and the magazine advert below. This shows what is meant by brand identity because you know by seeing either one what it is linked to.
These are shots from the editing process. This is when the digipak was very close to completion and getting to how we wanted it. These two parts are the front and back.
The second idea consists of the artist in the urban location which is taken from the video. With using the image from the video it allows people to automatically associate the two things.
For the inside of the digipak, we have decided to spread the lyrics from all the songs in the album across the pages. This is something that we have taken from both the genre conventions and our artist.
The back cover has another urban shot which taken from the music video itself. This will go with the theme from the rest of the digipak as well as being recognisable from the video so people associate the two.
These rough sketches are the starting points for our digipak, Hayley has put together the basic sketches to give us an idea of what we would like to include on each side.
The first idea incorporates the scene from the video where the artist is split into three different peopel and colours. After watching the video this is something that people will recognise and when they see the album with this cover it will prevoke thoughts of the video itself, and will be very recognisable.
The inside of this idea is planned to be very plain and simplistic, this is taken from inspiration from other digipaks in the genre such as Drake - Take Care, and even in other genre's such as Ed Sheeran's album "+". The colour scheme is still undecided at present.
The idea for the back cover uses the same colour scheme as the front the the three colours on the artist and having the track list in two different colours. This will seperate the song name and the artist so it is more distinguishable between the two, thus making it easier to read.
This album is the third edition album from Jay Z, The Blue Print 3. The images only show the front and back cover as I dont have the album to take photo's of and upload, these were taken from the internet.
The front cover is much busier in comparison to the other album digipak's I have analysed. The main image is of a variety of musical instruments and equipment in a jumbled up fashion, this conotes a rough, out of order style which could refelect the artists personality and genre. As Jay Z is more of an urban artist that came through the very roots of the hip-hop genre, it's an apropriate combination that suits his style. The three red stripes that are centrally composed show the link to the albums name, the three stripes link to the Blue Print 3. The red contrasts the white back ground and the actually colour is something which grabs peoples attention, it can signify many things and conjour up thoughts of love, danger etc. The writing on the coveris very understated which helps to keep the attention on the three main red stripes which is what people will recognise when the album is talked about.
The same colour scheme is continued inside the digipak, with a a similar style image. This helps to keep a flow throughout the digipak so everything fits together. With having a re-occuring theme there are no obvious clashes which make it a more proffesionally composed piece. The insiude cover has red highlights throught which keep the customers attention reverting back to the three red stripes on the front and the albums names.
The back cover has a very busy theme to it, another thing which links back to the urban roots of both the artist and the genre. This makes it a more appropriate theme for this unique style of Jay Z. The colour scheme is again continued and the three red stripes are again shown. This is again to keep this image in the consumers mind. I personally feel the track list is a bit difficult to read but it's not to such a bad extent that it's impossible.
After looking into the semiotics of the colour red, and thinking about this three striped logo, I think it's been used so that it creates a trend. Hip-hop artists often start trends within the genre and therefore gain sales, fans, listings and awards all from setting off a trend. This easily recognisable logo is something that will reapear throughout the genre and is something that will very easily help with the sales and recognition for both the artist and the album.
This is the front cover from the Drake, Take Care album. I have chosen this due to the genre, is the same as ours plus the fact we are recreating the video to one of the artists songs. Due to not having the album to hand the images i have are only of the front and back cover but i can analyse the insides but no picture will be included.
The image shows the artist at a table with various ornaments involved with his religion, and which one of his songs in the album is based on. This shows the artist is a more sensitive than many other artists in the genre, and this shows again with the title "Take Care". The composition of the image on the front cover shows the artist in the centre of the CD case, this shows that although he is more sensitive he is still very powerful which is known from his status in the hip-hop industry.
The inside of this digipak is very simplistic, there are only two colours (black and gold) and the writing on the actual disk the same as the front cover. There is some copy right information on the lower part of the left hand inside part. This gives it a more sophisticated look, something that the artist is often associated with, this is due to him being a leader and owner of a music label, he appears to be more of respectable.
The back cover of the digipak is again a very simplistic design, just using the classy combination of black and gold. These colours connote power and wealth which is a popular convention of the hip-hip genre. This has the record labels logo's and the bar code which shows it a professional product. These little aspects are all things which will need to be included within our digipak to make it as realistic as possible.
As a conclusion on this digipak, I think its very plain and simplistic but, it seems to work, everything on the covers and inside compliment all the other aspects. The colours, images and fonts are all appropriate to both the genre and the artist. Its a classy and sleek looking finished product.
This is an existing students digipak from last year, I have chosen this digipack due to it being a very professional looking piece and it is also the same genre as my chosen artist I will be designing mine for.
This piece is a very simplistic design but it works very well, the original artist (Tinie Tempah) is a more sophisticated, clean cut and respectable character which is something different in the hip-hop genre. The design of this digipak is very unobtrusive, there is nothing to divert the attention and due to this vision associated with the artist it works well. The fact the artist is placed relatively central in the digipak connotes that he is a confident and powerful figure, a popular convention of hip-hop genre. The red writing is also very appropriate as it is the same writing that is in the video, and we subliminally see this and automatically associate the two. The little details such as the parental advisory sticker give a class touch making it a far more realistic, and professional looking piece.
This is one section of the inside cover of the digipak. Again its very simplistic and understated but it works, the sombre facial expression on the artist in the means that it doesn't draw attention to the face, you concentrate on the whole image. The red high lights work well contrasting the white back ground and the dark clothing as well as being appropriate as its used in the video.
I like this concept of having the song lyrics within the digipak, its something that can make the consumer feel more interactive with the artist and song. It is something that is a popular convention in the music industry, not only in the hip-hop genre but in many other genres as well. The colour scheme of white black, and subtle hints of red is continued and works well. The only thing I would have done is maybe put an image in the background and turn up the opacity so that it is less obtrusive and doesn't interrupt the text.
The professional looking colour scheme is still continued with the re-occurring pictures of the artist. The way the artist is placed (off centered) and the body language of him looking down could suggest that being on the back cover, the song has finished and after the artist has finished performing, his confidence goes down, almost as if the music gives him the confidence. The copyright information and logos are all making this a more professional looking piece, which is perfect for gaining the higher marks and helps to make it appear a more realistic product.
Through research into the many different digipaks on the market today, its come to a list of certain components that go together to make a successful one.
Artist or song information is nearly displayed 100% of the time, this shows the customer who and what it is that they are buying. The fonts used are often eye catching and bright unless the genre dictates otherwise, often more heavy metal or rock bands have a more subtle title. A good example of a digipak that has text that stands out is Paramore's album, Riot! the cover is essential black and white scribble writing with the title bigger, bolder and brighter placed within the writing. This is a very effective way of drawing more attention to the album title.
All digipak's have one thing in common, this is that they have bar codes, company logos, warnings (when needed) and record company logos. These are all requirements so every CD, DVD, Blu-Ray, and game case will have them.
When artists are shown on the digipak, they are more often than not shown in the centre of the shot. This composition is to show them in a powerful and dominant way. In nearly all types of genre they are shown in the centre of the screen and often in a dominant pose. This helps to make the artist appear more attractive, dominant and will help to sell the product.
Some digipaks have external stickers on the cases, these often promote extra features for the band/artist or the music company.
The video I'm going to analyse is one of last years students, Rachel Brent's Tinie Tempah, Pass Out. I'm doing this video as it is the same genre as our production so it will be familiar territory.
As an initial overview I think this video is a very good finished product which is appropriate to the genre and has excellent editing and camera skills within it.
There are a huge array of camera shots within Rachels video, and this is something which is needed to keep the viewer entertained throughout the production. She has used mixture of long and mid shots, close ups and extreme close ups at various different angles. All of these are very professional looking and the mis-en-scene within them is excellent.
Editing is key to make a video look like a professional production. It is evident Rachel has spent literally hours in editing to make this video to the standard it is. There are loads of cuts and transitions in time with the tempo of the music and the neon coloured titles are someting which is a popular convention within hip-hop and particularly one music video producer, Hype Williams.
Costume - The costume has been selected carefully so that it not only suits the genre, but suits the individual style of Tinie Tempah. This paricular artist dresses more formally than most other hi[p-hop artists and Rachel has very effectively re-reated this with her chosn actors. The more expensive brands and formal wear are conotations of wealth and power.
Lighting - The lighting used is again very professional and appropriate. It is not different to how you would see a professional video and on that basis it shows excellent choice of lighting on Rachel's part. It is something I could take inspiration from and to try and to use as a bench mark for our production.
Actors - The actors that Rachel has also chosen are very well looked into. The male gender and ethnicity are all connotations of the hip-hop genre. This helps to keep the video a professional looking production. Actors like this are used in the original video and are also used in many other hip-hop music videos such as Labrinth, Earthquake.
Props - Rachel has again chosen pros very carefully, which give the video certain aspects of a fully professional production. The champagne glasses signify wealth which is a connotation of the genre and is a popular convention in hip-hop videos, used in videos such as Snoop Dogg, Drop It Like Its Hot.
Setting - I think the setting is good but in comparison to other elements within the video its average. They don't hinder the video but the locations haven't been as carefully thought through and planned in as much detail as the camera shots, lighting and props for example. Personally I like the settings that have been done on the green screen. These just appear white in the background and are a very subtle but effective setting.
I don't feel that more of a narrative would have helped or made it worse, this is mainly due to the genre in which a narrative isn't often used in these music videos. The narrative it has is already very good.
If I had a helped with the video, the only thing I would have done differently is use a greater variety of shots. This is because I feel it starts to become slightly boring towards the end, but a greater variety of shots would help to increase the attention span of the viewers. Also the pixilation at the end takes a a bit of the professionalism off the production.
I think that Rachel has put in a great deal of effort and it has paid off to make this very proffesional video which is perfectly suited to the artist and genre. It has a large range of camera shots and keeps the viewer entertained throughout. All elements within the video have been thought out carefully and the rewards are evident.
These are the photos taken from when we were on set filming. There are two different locations in the post, the first being in Lincoln, filming the urban performance based shots with the main actor, Gideon and the second being at our other actor's house, Kim shooting the pole dancing scenes.
The shots in the urban location give this feel that we wanted, it has the connotations of a hip-hop film instantly. The composition of the shots was chosen carefully to help portray this. The urban built up area is a connotation of hip-hop and the way Gideon was placed in the shot made him seem powerful and the center of attention. Small things in the background like the barbed wire, graffiti and railings are often a convention of hip-hop, these elements are conventions of the "ghetto" which is were the genre originated from.
The images below are from the second location.
As mentioned in earlier posts, using the attractive girl is instantly signifying power, sexiness and wealth to the male in the following shots, again a convention of hip-hop. A variety of shots were used and they then came together to make some very well composed and professional looking scenes. These shots were filmed in the dark as the mise-en-scene wouldn't fit correctly with our genre.
These following images are of the story boards both I and Hayley have drawn up for our production.
Shot 1 - Establishing shot
This shot was chosen for its connection to the genre. It is an overview of built up, urban area (Lincoln) this is a connotation of the hip-hop genre as this is the sort of area where the genre originated from many years ago.
Shot 2 - Establishing shot
This is again another shot of on overview of the city but this time closer to other areas of the city to give a different view point and to put more emphasis on the urban location. The shots have been planned to be turned black and white whilst in the editing stages, which is a popular convention of hip-hop music videos. An example of this is in Jay Z, 99 Problems.
Shot 3 - Performance
It has been decided that shots of thew main actor Gideon will be introduced at this point. It will be a midshot of Gideon and a possible idea is to have him turning around to face the camera. In editing we will most likely put in a strobe light effect to break up the motion of the turn and will fit better with the tempo of the music.
Shot 4 - Performance
This shot is another performanced based shot. Ths will be a closer shot to gideon, and varying from midshots to close up and from a variety of different angles. This will help to keep the viewers entertained for longer. This is a popular conventions in the hip-hop genre and is used a lot in Kanyhe West, All Of The Lights.
Shot 5 - Champagne close up
This scerne is going to be of a champagne bottle and glasses on a table with flickering loights over it. It is something that is often used in hip-hop videos, like Snoop Dogg, Drop Like Its Hot.
Shot 6 & 7 - Gideon falling
In this scene, Gideon will bve falling backwards onto a sofa in slow motion, and then the clip will be reversed so it appears to be coming back up in a surreal fashion. Possible strobing effect will be used to help it appear smoother.
Shot 8 - Gideon performance
This will be another performance based shot but of various angles of Gideon. This will be shot in the hall under the spotlighting in the dark, and various different shots will have strobe lighting which is a popular convention of hip-hip shon in Kanye West, All Of The Lights.
Shot 9 - Urban location
This shot will be of Gideon in an urban location. The loaction will be chosen carefully so it matches the genre correctly. Urban locations are a popular convention in hip-hip and are connotations of the genre's origins.
Shot 10 - Table scene
In this shot, the main actor will be sat around a table with his peers. The mise-en-scene will be studied carefully so that certain things are in shot, champagne, ciggars etc. This is somethnig that is a convention in hip-hop like in the original video for Drake, Headlines.
Shot 11 - Performance (behind)
This shot will be of Gideon performing in the professional lighting situation, but from a different angle, it will be from behind showing the actions and movements. This is again a popular convention of hip-hop, for examle, Kanye West, All Of The Lights.
Shot 12 - Money
This will be a close up shot of a pile of cash, this is something that is a connotation of the hip-hip genre because of the artits always emphasising how rich and powerful they are.
Shot 13 - Extreme Close up
We will shoot an extreme close up of Gideons lips and show them syncing with the lyrics, as if he his very directly addressing the audience. Something that is done in the popular R 'n' B song Azelia Banks, 212.
Shot 14 - Performance (crowd)
This is going to be a shot of Gideon performing from various angles, with a crowd around him, as if he is performing in a concert. This is done in one of the most popular hip-hop songs in the last year, Jay Z and Kanye West, Paris. Having a crows conotes that the artist is powerful and signifies he is an atractive propersition to the public.
Shot 15 - Performance
These are going to be more performance shots at various angles and zooms, under the profesional strobe lighting. Using this lighting will give a better effect and is something done in a large number of all music videos. The performance is a convention of the hip-hop genre used in nearly every hip-hop music video made.
Shot 16 - Hat money
We are going to place money within the hat of the main actor and he is going to take the hat off and put it towards the camera. The use of money is a connotation of the hip-hop genre asmany of the artists like to prove their power and authority over others.
Shot 17 - Urban street
The shot will be of Gideon walking down an urban street from a rear view. The urban location is a connotation of the hip-hop genre as the streets and urban area is where the genre was originated.
Shot 18 - Performance
Another performance based shot again with a variety of angles so it doesn't become boring. The mise-en-scene will be very basic as it will be all black with the lighting only on the actor, creating more mephasis on him.The performance will fit well with the genre as it is a convention and is used in nearly all hip-hop vieos.
Shot 19 - Pole dancing
This will be a variety of shots of a fenmale pole dancer. The reaoning behind this is because atractive girls are a conotation of atractiveness, power and dominance when used in conjunction with an artist. A popular convention of hip-hop, an example of this is Kanye West, Gold digger.
Shot 20 - Performance
This is going to be another performance based shot, but used with a different part of the song. Using the performance based shots will add a touch of proffesionalism to the piece as it is used so regularly in the genre.
Shot 21 - Peers
We will organise a group of people to be with the actor showing him with his peers, something that is a popular convention in hip-hop and is used in the orignial video to our song. Its a connotation of popularity and dominance amongst others.
Shot 22 - Crowd
A crowd will be organised for to surround the main acctor and we will again use the professional lighting to get a strobe effect. This effect will match the songs tempo and make it seem more of a party type shot. Something which is associated with hip-hop artists.
Shot 23 - Performance
This will be the final performance based shot in the film, using static lighting (no strobe effect) where it appears the actor is addressing the audience in tie with the song as it is coming to an end. Something which is again done in most music videos made, not just hip-hop.
Shot 24 - Words
It is planned for the the main ong lyrics "They Know" to appear on the screen in bright, vibrant neon colours. This is something that is often done in hip-hop videos and particularly by one producer under the production name of Hype Williams, who has produced many Kanye West and Rihanna videos.
I have been to Lincoln to start the filming for the production, I have recorded the first few establishing shots for the music video. I chose a high point in the city which shows the whole of the city. I zoomed into specific areas to create different shots so they don't all look the same and become boring. The red circle shows where I was shooting the establishing shots.
I contacted a local night club via a their page on social network site to ask if me and my group could use one of their rooms or dance floors to recreate a night club scene for the music video. Unfortunately they didn't reply to this message or my attempts to contact them over the phone. These required scenes will now have to be done in school with the help from Mr Corby.
Charlotte is the individual we are using as part of our member profile to gain information and base our some of decisions on for our music video.
"In a hip hop video I expect to see the artist wearing lots of jewellery and baggy designer clothes. So i like your ideas of having the artist in designer clothing an a cap to give the hip hop look. My favourite hip hop video is probably Lil Wayne ft Kevin Rudolf - let it rock, because it's very fast paced and flows with the beat of the music. Also because i love Lil Wayne. I think you're idea will be successful as Drake's video for Headlines at the minute is nothing amazing."
Demographics:
Male and Female
13-25
Urban up bringing
Variety of races and ethnicities
Psychographics:
Opinions - The police are useless and don't help in any way, and that every day people and that the mainstream population don't fully understand their views and actions. They often see them set apart from the older populations.
Attitudes - Individualism, negative ways towards to authority, older generations and set rules, a element of rebellion is often shown.
Interests - Gigs and concerts, socialising and often acts of rebellion.
I believe there are certain areas in which it would be best to advertise our media product to reach the TA. I feel that the popular music video channels on television would be the most appropriate place. This is because of the huge numbers of the target market that view these channels on a regular basis thus making it more likely they will see our product.
This is some further information gained from the website uktribes.co.uk. It is information on the social group known as hipster. Our target audience is a combination of both the "hipster" and "get paid crew" according to the website so both information statistics are included.
One of the main and well known artists in our genre is considered an icon in this social group, Jay-Z
The first image is of the "hipster" category
This is image is from the "get paid crew" category
This gives us the information we require to help market our product, more succesfully, and efficently. It will help when deciding certain aspects of Mise-En-Scene such as costume and props so it can be suited to the genre and social group.
When filming we will be making ure that the actors we will be using are wearing brands that are associated with this genre. Brands such as nike, adidas that are shown in the images above as they are all conventions of the genre and social group.
The places were I would consider the product to be marketd asre places like, MTV, YouTube etc. This has been decided due to the information gained from uktribes, shown in the images above.
