Analysis Of Digipak 3

This album is the third edition album from Jay Z, The Blue Print 3. The images only show the front and back cover as I dont have the album to take photo's of and upload, these were taken from the internet.

The front cover is much busier in comparison to the other album digipak's I have analysed. The main image is of a variety of musical instruments and equipment in a jumbled up fashion, this conotes a rough, out of order style which could refelect the artists personality and genre. As Jay Z is more of an urban artist that came through the very roots of the hip-hop genre, it's an apropriate combination that suits his style. The three red stripes that are centrally composed show the link to the albums name, the three stripes link to the Blue Print 3. The red contrasts the white back ground and the actually colour is something which grabs peoples attention, it can signify many things and conjour up thoughts of love, danger etc. The writing on the coveris very understated which helps to keep the attention on the three main red stripes which is what people will recognise when the album is talked about.

The same colour scheme is continued inside the digipak, with a a similar style image. This helps to keep a flow throughout the digipak so everything fits together. With having a re-occuring theme there are no obvious clashes which make it a more proffesionally composed piece. The insiude cover has red highlights throught which keep the customers attention reverting back to the three red stripes on the front and the albums names.

 

The back cover has a very busy theme to it, another thing which links back to the urban roots of both the artist and the genre. This makes it a more appropriate theme for this unique style of Jay Z. The colour scheme is again continued and the three red stripes are again shown. This is again to keep this image in the consumers mind. I personally feel the track list is a bit difficult to read but it's not to such a bad extent that it's impossible.

 

After looking into the semiotics of the colour red, and thinking about this three striped logo, I think it's been used so that it creates a trend. Hip-hop artists often start trends within the genre and therefore gain sales, fans, listings and awards all from setting off a trend. This easily recognisable logo is something that will reapear throughout the genre and is something that will very easily help with the sales and recognition for both the artist and the album.