Final Magazine Advert

The image above is our finished magazine advert to promote the album. Although the main image is different to the digipak images, we have included small hints that relate to the digipak and the music video.

We used simple colours and fonts, this combination gives it that classy feel which is a connotation of the artist. From research we have found that the digipak and poster images are often releveant and reflect the character of the artist.

The main image is of a screen shot from the music video so it will help to create brand identity. When the consumer view the image and automatically associate the digipak, video, and advert. The main font is also the same as the digipak, another element that helps to create brand identity. Although small elements such as the previous have been used within the digipak, some consumers may still disregard these. Taking this factor into account, a small image of the digipak is shown on the advert. This will allow people to see what the digipak is like and answer any enigma's about what the digipak looks like. This will eleviate any confusion.

Having small touches such as the parental advisory logo, record comapny logo's, dates, and websites all help to make the peice as a whole look a more professional product. This is sometihng we wanted to create as the digipak we felt was to a high standard and wanted to make sure this was to.