Final Magazine Advert

The image above is our finished magazine advert to promote the album. Although the main image is different to the digipak images, we have included small hints that relate to the digipak and the music video.

We used simple colours and fonts, this combination gives it that classy feel which is a connotation of the artist. From research we have found that the digipak and poster images are often releveant and reflect the character of the artist.

The main image is of a screen shot from the music video so it will help to create brand identity. When the consumer view the image and automatically associate the digipak, video, and advert. The main font is also the same as the digipak, another element that helps to create brand identity. Although small elements such as the previous have been used within the digipak, some consumers may still disregard these. Taking this factor into account, a small image of the digipak is shown on the advert. This will allow people to see what the digipak is like and answer any enigma's about what the digipak looks like. This will eleviate any confusion.

Having small touches such as the parental advisory logo, record comapny logo's, dates, and websites all help to make the peice as a whole look a more professional product. This is sometihng we wanted to create as the digipak we felt was to a high standard and wanted to make sure this was to.

Final Digipak

This is the final edition of the front cover for our Digipak. When we started to design ideas for the digipak we didn't include this idea but after I edited the image like this we both thought it was a good match to the genre and the artist. The actual effect is called "glowing edges" which I used from Photoshop, and then tweaked the size, dimensions, colours and text in illustrator. We included the parental advisory logo to keep a professional looking package, a real  digipak would have one so this is the reason we used it. 

This is the inside booklet which as you can see contains the lyrics for the songs. We included pictures as the background which are scenes from the video. This will help to create brand identity and people will associate the two together. This is a popular convention from all genres and helps to give the product a more professional appearance.

The above images show the under disk graphics and the actual disc. We went with a relatively simplistic design as it's something that the consumer doesn't particularly pay a lot of attention to as well as other discs from our genre have been a very plain and simple design.We used a shot from the music video as this will help with brand identity.

The back cover is something I personally spent a lot of time on to make it as professional looking and attractive as possible. The text was particularly hard to get right as the fonts and colours of both the text and back ground were hard to contrast so they were readable. I included all the major logos involved with the artist and included small print copyright and a bar code to make it appear a more realistic product. The image is something which is used in the music industry so it is an appropriate image for the type of product as well as the genre.

Magazine Advert Analysis 2

This is the second analysis of a magazine advert,, this is Plan B's advert for his album "The Deformation Of Strickland Banks". It is a recent advert and one that in conjunction with other adverts and the songs was very successful.

Again the colour red is used predominantly throughout the add, the red is something that has been used in all the adverts I have analysed. It appears it is becoming a convention to use red in the hip-hop/urban genre. The red catches eye of the consumer, and directly draws them into the ad. Red connotes things such as love, danger, and blood. People tend to steer towards red colours more often which will help this a more successful advert.

The fonts and images are all bold and easy to read. This maximises the information the consumer will read in the limited space they will be reading. Consumers very often just flick through a magazine and skim read, using bold, clear fonts help to get a message through easier.

The advert uses a very minimalist approach, keeping info to a minimum and having everything in line and spaced out nicely are all techniques used to make it easier for the consumer to gain as much info in the shortest amount of time as possible.

The advert shows a small inset image of the actual album, this will help people to recognise it is associated with the album. Without the picture, it could have been more difficult to associate the two together because the main image on the advert has no real relevance to the digipak.

The main picture shows the artist with a microphone. This signifies he is passionate about his work, and is always doing it. The shading over him connotes he is/ or has been in the shadows, meaning that he isn't a perfect person and he is a sort of shady character. This represents his personality very well and lets people leave the advert with a bit of an enigma, making them want to buy it.

The use of star ratings have been used within the advert, this will help with the sales. If people see that it has been given good ratings, this is more likely to conjure up thoughts of buying it to see "What the fuss is about"

Post Student Advert Analysis

This is a post student from DeAston's magazine advert, I have chosen to do this advert as I have analysed the digipak and it is also from a similar genre to our video.

The advert uses the same colour scheme and layout as the digipak, with the only differences being that the advert has both artists on and it has more information. This has been used to create brand identity so that the consumer can recognise the two when they get to see either element.

The student has used a very simple layout, all aspects on the advert are placed strategically and neatly. The artists are placed in the center of the shot which shows they are confident and powerful which is a popular convention in the hip-hop genre. There is symmetrical feel in the advert, this makes it have a professional, classy and neat appearance.

The fonts are bold, and simple. This is so the consumers can quickly and easily. This will make it a more successful advert because if it was to difficult to read, or they have to take time to read it, they are less likely to want to take in the information.

The same reason applies to the amount of information, there is as little as possible. This is so it doesn't over face the the consumer. To much information makes people ignore something. The information shows is informative and concise which will get the most attention at increase sales.

The colours contrast each other very well, this helps to make the important information stand out and grab the consumers attention. This is something often done in the hip-hop genre, the artists want to draw as much attention to them as possible and this advert creates that. The red in particular grabs peoples attention. Red can signify many things, danger, love, fear and people will automatically take note and look at something that is red. This is all part of semiotics and is something that is very detailed in the humans response system.

The small parts such as using a date rather than "coming soon" and having the company logos on show all help to give the piece a more professional look, which is suitable to this artist in particular as he is seen as a slightly higher class hip-hop artist.