Target Audience interview

Charlotte is the individual we are using as part of our member profile to gain information and base our some of decisions on for our music video.

"In a hip hop video I expect to see the artist wearing lots of jewellery and baggy designer clothes. So i like your ideas of having the artist in designer clothing an a cap to give the hip hop look. My favourite hip hop video is probably Lil Wayne ft Kevin Rudolf - let it rock, because it's very fast paced and flows with the beat of the music. Also because i love Lil Wayne. I think you're idea will be successful as Drake's video for Headlines at the minute is nothing amazing."

Demographics:

• Male and Female
• 13-25
• Urban up bringing
• Variety of races and ethnicities

Psychographics:

• Opinions - The police are useless and don't help in any way, and that every day people and that the mainstream population don't fully understand their views and actions. They often see them set apart from the older populations.
• Attitudes - Individualism, negative ways towards to authority, older generations and set rules, a element of rebellion is often shown.
• Interests - Gigs and concerts, socialising and often acts of rebellion.

I believe there are certain areas in which it would be best to advertise our media product to reach the TA. I feel that the popular music video channels on television would be the most appropriate place. This is because of the huge numbers of the target market that view these channels on a regular basis thus making it more likely they will see our product.

This is some further information gained from the website uktribes.co.uk. It is information on the social group known as hipster. Our target audience is a combination of both the "hipster" and "get paid crew" according to the website so both information statistics are included.

One of the main and well known artists in our genre is considered an icon in this social group, Jay-Z

The first image is of the "hipster" category

 This is image is from the "get paid crew" category

This gives us the information we require to help market our product, more succesfully, and efficently. It will help when deciding certain aspects of Mise-En-Scene such as costume and props so it can be suited to the genre and social group. 



When filming we will be making ure that the actors we will be using are wearing brands that are associated with this genre. Brands such as nike, adidas that are shown in the images above as they are all conventions of the genre and social group.

The places were I would consider the product to be marketd asre places like, MTV, YouTube etc. This has been decided due to the information gained from uktribes, shown in the images above.