Post Student Advert Analysis

This is a post student from DeAston's magazine advert, I have chosen to do this advert as I have analysed the digipak and it is also from a similar genre to our video.

The advert uses the same colour scheme and layout as the digipak, with the only differences being that the advert has both artists on and it has more information. This has been used to create brand identity so that the consumer can recognise the two when they get to see either element.

The student has used a very simple layout, all aspects on the advert are placed strategically and neatly. The artists are placed in the center of the shot which shows they are confident and powerful which is a popular convention in the hip-hop genre. There is symmetrical feel in the advert, this makes it have a professional, classy and neat appearance.

The fonts are bold, and simple. This is so the consumers can quickly and easily. This will make it a more successful advert because if it was to difficult to read, or they have to take time to read it, they are less likely to want to take in the information.

The same reason applies to the amount of information, there is as little as possible. This is so it doesn't over face the the consumer. To much information makes people ignore something. The information shows is informative and concise which will get the most attention at increase sales.

The colours contrast each other very well, this helps to make the important information stand out and grab the consumers attention. This is something often done in the hip-hop genre, the artists want to draw as much attention to them as possible and this advert creates that. The red in particular grabs peoples attention. Red can signify many things, danger, love, fear and people will automatically take note and look at something that is red. This is all part of semiotics and is something that is very detailed in the humans response system.

The small parts such as using a date rather than "coming soon" and having the company logos on show all help to give the piece a more professional look, which is suitable to this artist in particular as he is seen as a slightly higher class hip-hop artist.