Magazine Advert Analysis 2

This is the second analysis of a magazine advert,, this is Plan B's advert for his album "The Deformation Of Strickland Banks". It is a recent advert and one that in conjunction with other adverts and the songs was very successful.

Again the colour red is used predominantly throughout the add, the red is something that has been used in all the adverts I have analysed. It appears it is becoming a convention to use red in the hip-hop/urban genre. The red catches eye of the consumer, and directly draws them into the ad. Red connotes things such as love, danger, and blood. People tend to steer towards red colours more often which will help this a more successful advert.

The fonts and images are all bold and easy to read. This maximises the information the consumer will read in the limited space they will be reading. Consumers very often just flick through a magazine and skim read, using bold, clear fonts help to get a message through easier.

The advert uses a very minimalist approach, keeping info to a minimum and having everything in line and spaced out nicely are all techniques used to make it easier for the consumer to gain as much info in the shortest amount of time as possible.

The advert shows a small inset image of the actual album, this will help people to recognise it is associated with the album. Without the picture, it could have been more difficult to associate the two together because the main image on the advert has no real relevance to the digipak.

The main picture shows the artist with a microphone. This signifies he is passionate about his work, and is always doing it. The shading over him connotes he is/ or has been in the shadows, meaning that he isn't a perfect person and he is a sort of shady character. This represents his personality very well and lets people leave the advert with a bit of an enigma, making them want to buy it.

The use of star ratings have been used within the advert, this will help with the sales. If people see that it has been given good ratings, this is more likely to conjure up thoughts of buying it to see "What the fuss is about"