Initial target audience considerations

The initial target audience that I feel we are aiming our music video at will be 13-25 year old, male and females. Social class is uncertain at the moment as it is something that needs to be looked at in depth through demographic statistics.

Demographics

• 13-25 years old
• Social class's C1 C2 D
• Urban up bringing

Psychographics

• Attitudes - You only ive once, against police and laws, having a laid back approach
• Opinions - Police are useless anmd are against them, and dislike the laws and rules.
• Interests - Most modern activities such as BMX-ing, basketball, graffiti, skateboarding etc.